Tuesday, March 29, 2011
The new Radiohead album ‘The King of Limbs’ was released in the U.S. and Canada today (March 29, 2011) and a special event was held worldwide to give out free copies of a souvenir newspaper called ‘The Universal Sigh’. In Toronto the location for the distribution of the paper was at the Yonge-Dundas Square , just across from the Eaton Centre. There was a nice lineup of people waiting to get their hands on a copy (or return for more copies) while many people walked by wondering what the lineup was all about – there was no advertising posters or handouts to describe what was happening. They also took your picture with the newspaper if you allowed them to – look for me on the website.
This paper is not the one that will accompany the album and they say it will not be repeated. They also mention that “this is not a live performance of Radiohead”.
The 12 page newspaper features art, stories and weird sayings all in black and white, except for the front and back covers. I think the cover art depict ghouls – pretty scary. Forests and pointy tree limbs devoid of leaves are a visual theme running through the edition. The centre page has a one page art work with a title at the top ‘Gather up the pitiful’ with a blood red snowflake, some unusual bat/stingray creatures that are both flying and smiling over some possible white, heavily eyelashed eyes and the empty limbs of a tree stretching up to the sky.
Radiohead is an alternative rock band from across the pond (England ) featuring 5 members: Thom Yorke, Jonny Greenwood, Ed O’Brien, Coling Greenwood and Phil Selway. They released their first album in 1992 and by 2007 had sold over 25 million copies of their albums.
I will finish with a short paragraph found on the centerfold:
JUST
SAY
WHERE YOU WANNA BE
I’ll take you anywhere
You want to go.
I can turn you on and
I can make you happy.
Labels: promotion, Toronto, Yonge-Dundas Square
0 Comments:
Subscribe to:
Post Comments (Atom)